article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’.

article thumbnail

How to Use Facebook Groups for Your Brand

Ignite Social Media

While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. Group Opportunities. Are you currently part of any groups on Facebook? If the answer is yes, what are they about?

Groups 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. This could help assure that anyone who sees your ads will at least be in your target group (even if limiting expansion might increase costs). This can especially be an issue if your customer is only a specific gender or age group.

article thumbnail

Should You Create Ad Sales Funnels?

Jon Loomer

There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

article thumbnail

Revolutionizing Online Conversation: Meet Hedgehog, the Platform Rewriting the Rules of Civil Discourse

Bill Hartzer

This select group plays a pivotal role in steering the direction of dialogue, ensuring it remains vibrant and diverse. Furthermore, they assume leadership roles, guiding discussions and fostering a culture of constructive engagement.

article thumbnail

Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. Be an informed advertiser who uses metrics constructively.

Metrics 164
article thumbnail

6 Targeting Mistakes Advertisers Make

Jon Loomer

When an exclusion is required, you should exclude that group in as many ways as possible. Your inputs are only suggestions and people well beyond this group will see your ads. We constructed the profile of our ideal customer. But this will lead to mistakes as well as wasted budget and time. But that’s not the case now.