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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets.

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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. This could help assure that anyone who sees your ads will at least be in your target group (even if limiting expansion might increase costs). This can especially be an issue if your customer is only a specific gender or age group.

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Should You Create Ad Sales Funnels?

Jon Loomer

There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. For example, let’s say that your CPM is $50 and you have a Cost Per Desired Action of $10.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

When an exclusion is required, you should exclude that group in as many ways as possible. Your inputs are only suggestions and people well beyond this group will see your ads. There’s no better example than when optimizing for any type of conversion. We constructed the profile of our ideal customer.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t the rules on Facebook, for example, they will lock you out of your account. Hate speech, credible threats, or direct attacks on an individual or group.

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My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

For example, for several years we incubated a specialty group within our Digital team. When we eventually spun that group into a stand-alone team, it would have been easy to feel challenged by that shift. Now, I look at things differently. Instead, I celebrated it as recognition of a job well done.

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