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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’.

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How to Use Facebook Groups for Your Brand

Ignite Social Media

While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. Group Opportunities. Are you currently part of any groups on Facebook? If the answer is yes, what are they about?

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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). This can especially be an issue if your customer is only a specific gender or age group. Gender and Age Focus.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. Be an informed advertiser who uses metrics constructively. I love metrics.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

When an exclusion is required, you should exclude that group in as many ways as possible. Your inputs are only suggestions and people well beyond this group will see your ads. In the case of Advantage+ Shopping Campaigns, it’s typically a purchase (though it can be any standard or custom event now ).

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

Establish groups on Facebook. Regularly promote campus events. Post the school’s games and events schedule as soon as you have it, and immediately announce what events will be headlining at homecoming events as soon as you know. Establish Groups on Facebook. Why is it so successful?

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Facebook Group Hacks with Pat Flynn

ProBlogger

The post Facebook Group Hacks with Pat Flynn appeared first on ProBlogger. It’s all about using Facebook groups, and he shares 27 different tips and hacks for Facebook marketing within your groups. We think it will give you a lot of great ideas for your own Facebook group. Growing your group: 1. Make money from it.

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