The Problem with Unranked Event Custom Facebook Ads Reporting
Jon Loomer
MARCH 27, 2022
It has to do with unranked events. You don’t rely only on the default construction of columns that Facebook provides. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. An Example. Be aware of it.
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