Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

MARCH 4, 2016

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Constructing a Narrative. Next, reverse engineer the content accordingly. Repurpose Old Content. This is not the time to showcase your flashy vocabulary or intricate wordplay.

Marketing 60

Marketing Statistics Directory Data 60

Convince & Convert

OCTOBER 22, 2013

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. You can connect with Kelsey on Twitter , G+ , or LinkedIn. You can connect with him on Twitter , LinkedIn , and Pinterest. Doug is a content marketing junkie.

Strategy 150

Strategy BuzzStream Content Brands 150