What is a Photo Dump and Why Should Marketers Care?
Hootsuite
JUNE 1, 2022
Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. It’s a phenomenon that rejects perfection and takes the pressure off of posting (or at least, it’s supposed to—no one can tell how long you spent actually curating your photo dump). Why are photo dumps trending on Instagram?
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