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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. LEGO Death Star? LEGO Minecraft? Instagram: 10.3

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Building Your Business: 4 Tips for Running a Successful Construction Business

The Realtime Report

Building Your Business: 4 Tips for Running a Successful Construction Business. To successfully run a construction business, you have to think deliberately and create a strong marketing plan to promote your business and stand out from your competition. It should be a mix of content, email marketing, social media, and direct mail.

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7 Essentials for Paid Media Plan with Examples

Oktopost

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Why Are Weather Delays Such a Big Issue in the Construction Industry?

Twist Image

Hurricanes and beyond have ripped apart all kinds of construction and infrastructure and plenty of areas in the US face rebuilding: Texas, Florida, Puerto Rico. We break down many of the weather delays all construction firms will encounter and why they so negatively impact the progress of a project. An added obstacle? Weather Hazards.

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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. Women serving women entrepreneurs is an example. Maybe your content serves several distinct groups or there are various categories of customers. Reconsider your tried and true campaign construction strategies when using Advantage+ Audience.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

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How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner

Buffer Social

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings. 

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