Small Business Mavericks

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Who Is Reading Your URL?

Small Business Mavericks

Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). But I want to talk about a phrase in that paragraph: constructed logically and in a manner that is most intelligible to humans . I thought so, too.

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Have You Seen Your Google Traffic Decline?

Small Business Mavericks

Instead of complaining about how your Google traffic has declined, why not spend your time more constructively and search for opportunities to turn your traffic into sales ? They’re in business to make money for their stakeholders. To do that, they have to increase their revenues.

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Creating Online Marketing Personas

Small Business Mavericks

If you work on industrial or commercial vehicles only, then your persona list may include maintenance chiefs at taxi companies, rental car companies, bus lines, trucking companies, construction companies, and other industrial employers who own fleets of vehicles or who hire independent owners to work for them.

Marketing 101
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7 Sources of Evergreen Content For Your Website

Small Business Mavericks

You can have amazing stuff on your website, but if people don’t know it’s there, it isn’t doing anything constructive. Even though it changes, it is a consistent page to go to. Content That Is Easily Found. Make sure that all your internal links are in good shape and that your search feature is available on every page.

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6 Things You Should Be Doing Now With AdWords

Small Business Mavericks

The buildings that stay up are built carefully on a good foundation with steady days of construction and kept up by steady days of maintenance. Getting success with AdWords is not exactly rocket science, but it is hard work and for many it requires a great deal of studying to get familiar with all the different aspects of AdWords management.

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Emails Still Work Great For Marketing

Small Business Mavericks

You can send out emails, track results, construct sign-up forms, create split-test auto-responders and behavioral-based emails with many email marketing service providers. They answered the question with a resounding “YES” and made these points: people have already shown interest — email is targeted.