Waxing UnLyrical

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Monday Roundup: Success

Waxing UnLyrical

Friday I spoke at the Convergence in Communications Conference , and Evan Burfield of 1776 got a big laugh when he said, “Let’s face it, failure sucks.” Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo . Why: Startup life’s not easy, which is why we love to hear success stories.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. A tip: pretend you have less than three days to launch your startup. Business Career Daniel Cohen Guest Posts Marketing Networking freelance standing out start-up marketing startups' Imagine you’re at a party. Whatever you say you do, make it less over time.

Marketing 250
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Bubble or No Bubble, We’ll Still Be Social

Waxing UnLyrical

Far too much has been said on the valuations of the social web startups. Even for a startup that fetched $41 million, that is plain wasteful, if not irrationally exuberant. I posed this question to one of the breed recently at a conference. waiting to pounce on laggard corporations. And the answer?

Startup 172
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While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

If you’re also in startup/entrepreneur/small biz mode, as I am (and it’s really neat to think of my business as a startup, but of course it is one!) You don’t have to go into the gory details if you don’t want to (or can’t, because of privacy or other concerns). What about you?

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PR Is As PR Does

Waxing UnLyrical

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.

Postrank 165
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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

In addition to finding good fits in our relationships and continually challenging one another with mastermind meetings and consciously developed conferences, we can treat one another well as fellow business citizens and business partners. An experienced startup investor once told me, “Marketing is a race to the bottom.”

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

I have never – NEVER – seen the top folk at startups respond to the questions and requests of the “every day people&# who use their services. (What I’d love to see if they can pull off, is for a way for people to tag Facebook friends through Amplify. Now that would really be something.) Responsiveness.