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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.

Sports 134
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4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.) How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204
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ESPN Bans Breaking News From Twitter

Firebelly

ESPN – every sports fan seems to hate it, yet watches it religiously at the same time. Now the worldwide leader in sports wants to push its reporters away from Twitter. Reporters like Buster Olney and Tim Kurkjian are very known for breaking news on Twitter. Do not break news on Twitter. Public news (i.e.

News 171
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
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Big East: Goodbye Reese’s, Hello Twitter?

Freelance Social Media

Usually the court is adorned with the Big East Conference logo, the tournament logo and some advertising logos (and if you see an advertising logo on a basketball court, more than likely it will be for Reese’s Peanut Butter Cups). Being a Kansas Jayhawk basketball fan, I follow the Big 12 Conference on Twitter.

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Live-Tweeting Events: 5 Must-Reads

Firebelly

Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Thanks to its real-time focus, Twitter has become. Blog Social Media Twitter' Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand.

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