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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

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Conferences 101: Preparing to Represent Your Brand’s Social Media Efforts

Ignite Social Media

You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? What does success look like for you at this conference? What do you have to offer the people you speak with at this conference? What do you have to offer the people you speak with at this conference?

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

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App of the Week Makes Conference Networking Easier

The Social Media Incubator

Are you attending a conference soon, or hosting one yourself? The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. So, what can the app do for you if you’re attending a conference? Access event information such as speakers, agendas, and other event resources.