Techipedia: Tamar Weinberg

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Does your business regularly attend industry conferences or trade shows?

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Do you personally think a Community Manager is the same as a Social Media Manager?

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. One of the ways that Twitter has been used (other than listed above) has been by conferences like South by Southwest (SXSW) and Gnomedex. What do you think will be seen in 2010?

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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. As the British author, actor and social media darling Stephen Fry says, “You have to love it. You Have to Have Fun!

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Really, the biggest unfortunate investment of social media is that it’s often a thankless job. Until I see Digg becoming more involved in user affairs, I feel that there’s no real future for Digg as a social news service and that their 15-minutes of fame has ended. That hasn’t been much of a reality on Digg.

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Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

I wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. After writing regularly about the virtues of social media marketing, it finally culminated in 2011 when I said point blank: social media marketing is typically a failure.