Jeff Esposito

JANUARY 10, 2013

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). On the season, we finished with a 137-111-1 mark (.550) Image: NFL.com.

Lithium 34

Lithium Social Media Conference Project 34

Jeff Esposito

FEBRUARY 2, 2012

Unlike many picks I am going away from my gut or stats and choose the winner of the Super Bowl based on social media buzz. All season long, I relied on a series of formulas that were run with social data pulled from Lithium’s Social Media Monitoring.

Social Media 40

Social Media Metrics Conference Course 40

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Despite the mild success in 2011 , I wanted to go back to the drawing board and tweak the scoring system a bit.

Social Media 35

Social Media Lithium Team Conference 35

Jeff Esposito

JANUARY 11, 2012

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games. NY Giants 15, Green Bay 1 (predicted @New Orleans). New Orleans 16, San Francisco 0. Who are you picking this weekend?

Social Media 31

Social Media Conference Metrics Data 31

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

Focus Group 43

Focus Group Groups Groups Social Media 43

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 41

Retail Conference Industry Social Media 41

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. The Press Conference To be sure, press conferences can be an expensive proposition. Image - crunchcandy.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

MARCH 18, 2012

So it may come as a surprise to you that my biggest takeaway from the conference was maturity. No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

AUGUST 31, 2012

NFL comes next week as does the second annual Jeffesposito.com weekly picks via social media buzz with some added twists. Ohio State forbids reporters to tweet during press conferences – this is the head scratcher of the week. It is Labor Day weekend and I am pretty sure that most of you have clocked out already.

Conference 37

Conference Price Review Report 37

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

JULY 22, 2011

This week was an interesting one as I sat looking at my friends being berated by fans of another blog and by a well-respected conference because they had the audacity to have their own opinion on Google+ and experts. ‘Social Media Agency’: Fad or Revolution? And to be honest that is a damn shame. How was your week?

Meme 36

Meme Authentication Conference Social Media 36

Jeff Esposito

MARCH 4, 2013

If you have a blog and want to produce some interesting content, consider packing your video equipment because social media folks are always willing and ready to chat on camera. Work stuff – my work laptop is pretty cumbersome, but will still need to check in during the conference. So I’ll bring my lighter netbook and iPad mini.

Smart Phone 52

Smart Phone Hotels iPad Energy 52

Jeff Esposito

MARCH 9, 2011

On March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference. You see many small business owners are lost when it comes to social media and cannot afford a high-priced consultant or devote oodles of hours reading up on the space in Mashable.

Crowdsourcing 44

Crowdsourcing Small Business Meeting Conference 44

Jeff Esposito

MARCH 25, 2012

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. At this year’s South by Southwest conference, Samsung caused one of these moments for me with their US Olympic Genome Project.

Sports 42

Sports Price Project Conference 42

Jeff Esposito

MAY 23, 2011

This is post is part of the Institutionalizing Social Media series. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. To see previous installments or to learn more about the series, click here.

Education 38

Education Meeting Social Media Conference 38

Jeff Esposito

SEPTEMBER 20, 2010

Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Unported License.

Review 34

Review Video Creative Commons Disqus 34

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Is there a void of advanced social media content on the conference scene? – I love this post from Arik Hanson.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

JANUARY 8, 2012

There is a press conference accompanying the release of the news. You will lose all credibility with the media who will be even less likely to cover your next initiative. 3. You will lose all credibility with the media who will be even less likely to cover your next initiative. 2. Don’t cry wolf. 3. No exclusives.

Sample 46

Sample Samples Conference Report 46

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. I will also be on hand to discuss how we do things at Vistaprint.

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

JANUARY 12, 2011

When I first started exploring this thing we call social media nearly three years ago, I don’t think that there was a day that went by that I didn’t learn something new from the opinions of folks just like you or me around the web. If a conference speaker gives a great sound bite or two, take a second to digest it.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

MARCH 15, 2012

The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. Stop Complaining and Work Harder at Conferences If You Want to Succeed – a lot of people bitched after this weekend on how conferences are worthless and how they are disappointed more times than not after attending.

Google 36

Google Conference Meeting Issues 36

Jeff Esposito

MAY 6, 2011

Authenticity, Transparency, & Hypocrisy: An Observation – One of the things that bugs me about many social media circles, pundits, blogs and conferences is that everyone is attracted to the shiny object. Hopefully that changes. This can be a network, app, phone, rising star or catch phrase.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

NOVEMBER 5, 2010

The Impending Data Deluge – My buddy Keith Trivitt just got back from the PRSA conference and saw a lot of talk about data. How Cisco defines business-to-business social-media success … and achieves it – I can’t even fathom manning 100 Twitter accounts let alone adding on 26 fan pages and 300 YouTube channels, but then again, I am not Cisco.

eBook 31

eBook ROI Conference Social Media 31

Jeff Esposito

JANUARY 27, 2012

This week was pretty much a pair of travel days and a conference where I spoke on measuring social media. Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. Hey at least the AM view was pretty nice. How was your week? Want More Stickiness?

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

MARCH 15, 2012

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here.

Lithium 44

Lithium Conference Report Social Media 44

Jeff Esposito

APRIL 3, 2013

Making a conference what you want it to be. While I could have talked about a ton of things from food trucks, to influencer marketing to Shaq being Shaq, I settled for talking about clutter and how smart companies are using it to their advantage. Below is my full talk but some key takeaways include: Information overload. Experience marketing.

Conference 39

Conference Communities Influencer Company 39

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties. So you probably have goals that your boss has in mind.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

NOVEMBER 14, 2011

Heck you could even tell your boss, co-workers and drinking buddies about that recent conference in Vegas in completely different ways. With Circles, Google allows you to share an experience, story or image with a certain circle of trusted friends. Hangouts – the hangout feature of Google+ is a lot like Skype, but on steroids.

Google 51

Google YouTube Social Networking Conference 51