Harp Interactive

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Social media sites (i.e. Who Is the Target Customer?

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22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. People power social media.