Buzz Marketing for Technology
MAY 25, 2011
I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! This crop of CMOs knows there are tons of ways to using digital marketing to create a strong ROI – the question of “there is no ROI in Social Media” doesn’t even occur to them.
Buzz Marketing for Technology
DECEMBER 22, 2009
At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This!
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Buzz Marketing for Technology
APRIL 7, 2009
And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. And at last week's VoiceCon conference I got to meet some of these folks face to face and it was like we were already long time friends. So naturally I signed up and started sharing.
Buzz Marketing for Technology
SEPTEMBER 30, 2009
We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Product companies will have a strong social approach to product development using Social Media.
Buzz Marketing for Technology
DECEMBER 22, 2009
At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media - I should be fired!" Said differently how do we make social part of the very DNA of the firm? Tags: social media.
Buzz Marketing for Technology
APRIL 25, 2013
All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.
Buzz Marketing for Technology
NOVEMBER 6, 2008
Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.
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