Jeff Esposito

JANUARY 17, 2013

Two teams will come out of Championship Weekend with the right to represent their conference in the Super Bowl. Instead of going with my gut and calling the winners as I would like to as a fan, I am going with the picks from social media as we have for the entire 2012 season.

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Conference Lithium Social Media Team 35

Jeff Esposito

JANUARY 10, 2013

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). On the season, we finished with a 137-111-1 mark (.550)

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Lithium Social Media Conference Project 34

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

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Social Media Strategy Social CRM MySpace 121

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Despite the mild success in 2011 , I wanted to go back to the drawing board and tweak the scoring system a bit.

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Social Media Lithium Team Conference 35

Jeff Esposito

MARCH 15, 2012

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here.

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Lithium Conference Report Social Media 44

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. It’s free and the show will run twice on November 10.

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Lithium Case Study Forums Conference 33

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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