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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

Strategy 130
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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

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Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

What makes an event or industry conference amazing? ease to get around conference sessions and special events. I have spoke and trained at hundreds of events, conferences and workshops. Creating an engaging, memorable and amazing experience should be a top goal for any event or conference organizer. Is it the….

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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is an audience first marketing strategy. Why you need an audience first marketing strategy. What are key data points you need for a buyer persona.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Social

In this article, I will share six key strategies I’ve used so far. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. So how did I scale my PR agency to a coveted seven-figure powerhouse?

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15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

With that in mind, we’ve rounded up 15 free content calendar templates you can start using straight away. First up is a social media content calendar template from HootSuite, which incorporates five popular platforms: Facebook. Content Cal has added an element of automation to its social media content calendar template.

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How to Use LinkedIn to Connect with Top-Drawer Freelance Clients

Kikolani

For freelancers, LinkedIn is the 21st Century phone book. They do searches for “freelance writer” — or graphic designer, or web developer — on LinkedIn. There are two basic strategies for finding great clients on LinkedIn. One is to actively market yourself on LinkedIn to prospects you identify.

LinkedIn 126