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10 Best Posts of 2010

Buzz Marketing for Technology

– At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!”. Is The White Paper Dead for B2B Marketing? Fire your Director of Social Media!

B2B 209
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Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Download it today and let us know what you think.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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2011 Q1 Review: SocialFish clients and work

SocialFish

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

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Community management and content creation

Janet Fouts

I work with a talented team of community managers and I know many more through speaking, conferences and social media. The one indisputable thing I can say about community managers is; they’re a diverse group. I’m getting there. Some are great conversation wranglers, s**t-disturbers even. Fer god’s sake, really?

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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Why does this group warrant additional strategy? This group is extremely focused on ROI and the overall bottom line.

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Smart Social Media and PR Integration from Dell

Proactive Report

The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. 500 conference in Washington, DC, later this month. We want to get away from IT reviews only.”. What are they doing? They identified interesting, successful entrepreneurs.