Back by popular demand: The Basics of Social Media ROI (via The.
Saying It Social
AUGUST 13, 2010
Though the presentation has morphed a bit since this version made its debut at the first Social Fresh conference a scant 11 months ago, this original version still manages to pretty clearly explain the basics of a) defining what R.O.I. Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors.
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