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10 Government Agencies Doing an Amazing Job on Social Media

Social Media Strategies Summit

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. The agency uses a range of tactics to keep its audience engaged.

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6 Ways of Generating Leads From Social Media

Social Media Strategies Summit

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. Image via Twitter. That’s why 79.3%

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Top 10 Social Media Listening Tools for Your Best Audience Insights

Social Media Strategies Summit

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Why Should You Follow Them?

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Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED

The Realtime Report

Check out this week’s summary of all the latest social media news, including lots of changes and new features for Facebook and Twitter: Twitter celebrates its 8th birthday with #FirstTweet. Any social media updates that we missed? Let us know in the comments below.

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What vertical networks mean for the future of social media

Sprout Social

Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. it’s a new year.

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5 Social Media Tips From #BOLO2013

Firebelly

This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona. Being the guy I am, I sought out the social media-related sessions. Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Blog Social Media'