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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Why Should You Follow Them?

Marketing 240
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What vertical networks mean for the future of social media

Sprout Social

Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. it’s a new year.

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5 Social Media Tips From #BOLO2013

Firebelly

This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona. Being the guy I am, I sought out the social media-related sessions. Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Blog Social Media'

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed.

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Enriching Conferences With Real Interaction

Janet Fouts

Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore. Keep an eye on Twitter too, the @SFAMA will be live-tweeting the event with the tag #IMS13. Social Media in Action speaking'

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Twitter Cleans up Spam Accounts

Ignite Social Media

Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. Over the last few months, a Twitter clean up has been happening. Fake Account Clean Up.

Twitter 120