Waxing UnLyrical

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Whether it’s a 10-person meet-up or a 300-person conference, make sure you check off these items to get the best return on your investment. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

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Gearing Up For Social Slam 2013

Waxing UnLyrical

Like many of my peers, speaking at industry events and conferences is a growing part of my business. What I want to get out of a conference is to be intellectually challenged, emotionally refreshed, and professionally inspired. What can your organization do in the event of an online attack? Here or there?

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

You’ve already heard about what a wonderful event it was, from so very many people. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ This doesn’t mean that you shouldn’t attend any conference sessions.

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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. Since BP shut its doors, we have dearly lacked a conference (or unconference, if you prefer) of that nature. What made it different.

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#measurePR Recap: Richard Bagnall Returns

Waxing UnLyrical

The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component. We chatted extensively about the user guide that has been developed, and will be unveiled at the AMEC Conference—and, it was co-written by another #MeasurePR alum, Don Bartholomew !