Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
By using conversational keywords (event hashtags, topical hashtags, mentions of brands, mentions of influencers) and bio keywords (job title, company, location), you can really hone in on your target audience and find those who are actively researching solutions in your space. These strategies can be used even without a booth presence.
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