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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

By using conversational keywords (event hashtags, topical hashtags, mentions of brands, mentions of influencers) and bio keywords (job title, company, location), you can really hone in on your target audience and find those who are actively researching solutions in your space. These strategies can be used even without a booth presence.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

the topic, format or hashtag) can help guide smarter content creation. Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. Sprout’s tagging feature makes this type of analysis easy.

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Instagram Hides Likes, What This Means for B2B

Oktopost

At the Facebook annual developers conference in April, Instagram officially confirmed their plans to implement this change with a trail among Canadian users. Customer testimonials, product demos, and even employee advocacy can all be included within this strategy as long as the content is visually appealing for the Instagram audience. .

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Then create a leaderboard to show who’s getting the most impressions or engagement for the hashtag. Finally, they encourage employees to use the #tobeapartner hashtag.

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The Ultimate Guide to Planning a Virtual Conference

Later

Want to plan a virtual conference but unsure where to start? While similar to planning an in-person conference, shifting to digital requires an extra layer of organization, communication, and creativity. . Step #1: Build Your Virtual Conference’s Visual Identity, Format and Schedule . Choose Your Hosting Platform.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

when PRSA’s 2010 International Conference was held in DC last October. Finally, Courtney Vaught , who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. You can also include Twitter hashtags, and prioritize keywords. I first came across the folks at Traackr.

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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

Experian uses live video for chatting about credit, debt, student loans, and ways to manage and improve your scores, using the hashtag #creditchat. These live events have included presentations, talks, conferences, press conferences, performances, concerts, tours, and demos. Q&As and conversations with your audience.

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