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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

Semrush Reacts to The Little Mermaid Trailer When we think about brands successfully leveraging social media trends , we generally focus on what’s happening on platforms like Twitter and TikTok, which pride themselves on being at the forefront of zeitgeisty conversation.

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

cokepartner #ad ♬ original sound – Rickey Thompson These organic posts drove the conversation on social media, alongside bespoke and remixed memes, face filters, and WhatsApp stickers. It was launched before the 2022 midterm elections to spark conversations and encourage voter engagement. Featured image by Freepik.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Bring your audience along to your events If your business is hosting or attending an event or conference, bring your audience along to enjoy the excitement.

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Organic social conversations were also up 331% over 2018 , by tapping into the active social fan bases of performers and nominees. This is largely thanks to viral user-generated memes and parodies like the video above from comedian Trevor Wallace. These impressive results show how social media can be used to bolster offline events. #4

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With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

The idea of this meme is somewhat like previous memes , but it’s four times full of fun. I went to the West Coast for the first time to attend search engine conferences, with trips to Seattle, San Jose (twice!), Here’s why: Just over three years ago, I got married to a wonderful guy named Brian. and Las Vegas.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. This style of marketing encourages fan pages and real time hashtag conversations with influencers. Marketing is all about conversion through conversation.