Buzz Marketing for Technology
JUNE 27, 2008
White Papers. From the data, we construct a communication graph with 180 million nodes and 1.3 billion undirected edges, creating the largest social network constructed and analyzed to date. And don’t think that Horvitz is just resting and waiting for this conference. White Papers and Webcasts.
Buzz Marketing for Technology
JUNE 27, 2008
In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? He has also been generous enough to share his notes from APQCs 13 th annual KM conference with our KM Edge audience.
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SalesChoice
JANUARY 12, 2017
With the amount of product knowledge online, through web or video conferences, customers come to the sales professional informed with specific questions and prefer not to speak with a generalist. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. Source: [link] ). Source: [link] ).
Social Media Strategery
JANUARY 7, 2010
Do you want cross-team collaboration on a white paper? People should not underestimate the effort required in blogging and sharing knowledge successfully in a manner that generates lively constructive interaction. Give people an action. Why are you posting in the first place? Be clear about what you want from your readers.
Convince & Convert
SEPTEMBER 21, 2010
But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive. Making that personal connection can be tough…when you’re getting a lot of comments.
Buzz Marketing for Technology
JULY 24, 2008
The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Technology Issues.
Convince & Convert
OCTOBER 22, 2013
Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers.
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