Social Media Strategery

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The People I Will (and Won’t) Meet at the Enterprise 2.0 Conference

Social Media Strategery

Conference in Santa Clara. I’ve attended many social media conferences over the years and have posted several times about my experiences at these events.While the vast majority of people I meet at these conferences are highly intelligent, ambitious, and well-meaning, I have noticed a pattern emerging among social media conference-goers.

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

Conference – Santa Clara , I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: “If you want your Enterprise 2.0 Last night, while flying home from the Enterprise 2.0

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Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

Social Media Strategery

Here are a few sample development plans for employees up and down your org chart that will build a foundation for a more innovative marketing team that could actually apply those strategies and tactics you see in conference agendas, blog posts and white papers.

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Over the past six months, I have seen how many people are interested in this topic, and I will be discussing it again at the Association for Change Management Professional’s conference May 1-4. After next week’s conference I will update this post with a link to my presentation. Social Media is Fast.

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

If you want to hear their happy and realistic session, register to attend the WOMMNext conference. They’ll be giving a “behind the scenes” presentation on how Heinz used social media to supplement their Super Bowl commercial and participate in the global conversation.

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The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

No expensive training to take, no conferences to attend, no certifications to go and get, no books to read – what’s so difficult about this again? Are are acutely aware of your strengths and weaknesses? You better be! Seems pretty simple right? Be confident. Know your strengths and weaknesses. OK, that’s do-able.

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Listening for Change in Public Health and Social Marketing

Social Media Strategery

If you’re interested in learning more about Jacque, Don, or about digital health issues, Don, as well as several other members from the Booz Allen team, will be participating in CDC’s National Conference on Health Communication, Marketing and Media next week.

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