Jeff Esposito

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A conference is what you make it

Jeff Esposito

A lot of people will talk about the annual South by Southwest conference as having jumped the shark due to size, innovation or over-sponsorship. While I am sure many of these folks have valid gripes, I’d counter that the conference is still relevant; you just need to cut through the noise. AND IT’S RUDE.

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Social Media Predicts NFL Conference Champs

Jeff Esposito

Two teams will come out of Championship Weekend with the right to represent their conference in the Super Bowl. Thirty-two teams entered the NFL season with visions of hoisting the Lombardi Trophy. This weekend, only four remain. Two pretty solid games if you ask me – both equally as tough to pick.

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5 reasons to practice old school PR

Jeff Esposito

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. The Press Conference To be sure, press conferences can be an expensive proposition.

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Regulating PR, Working Harder and Leaving Google

Jeff Esposito

The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. Stop Complaining and Work Harder at Conferences If You Want to Succeed – a lot of people bitched after this weekend on how conferences are worthless and how they are disappointed more times than not after attending.

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

So it may come as a surprise to you that my biggest takeaway from the conference was maturity. No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual.

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Listening and acting on social signals

Jeff Esposito

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

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Don’t fall for b t social media certifications

Jeff Esposito

after attending just four of their conferences. core business areas, not someone who attended four PR News Conferences. Last week, PR News announced that they are offering a “Certificate in Social Media”. According to their press release , “you’ll become a PR News Digital Master!” Anyone see anything wrong with that?