Direct Marketing Observations

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Does Transparency Need a Filter?

Direct Marketing Observations

Personal forums for airing what bothers you on a conference call is not the time or place. Some might applaud this “transparency” as a new way to do business where we can all share our thoughts and feelings, but when is it too much? It’s a matter of etiquette and being respectful of others’ time.

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Sharing the work of others

Direct Marketing Observations

I had the pleasure of meeting David in Birmingham, Alabama during the Social South conference. Either via the written word on a great blog , or an incredible viral video , or a killer ad or a killer presentation. In this case, I’m talking about David Griner of Luckie.

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When Does Social Media Really Work?

Direct Marketing Observations

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. It’s mostly happening face to face. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar.

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Social Media Marketing:Do you know enough to know where to begin?

Direct Marketing Observations

On Monday in Tampa, I attended and spoke at a conference titled Social Fresh , at that conference, during Maggie Fox’s keynote, she nonchalantly asked the audience how many of them were marketers. Surprisingly, more than 80% raised their hands.

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Most Twitter users don’t tweet-Is that a problem?

Direct Marketing Observations

Attending conferences virtually. It’s actually good news for them and those of us that use ALL aspects of Twitter that contribute to it being one of our primary tools for: Networking. Creating awareness. Finding clients. Contributing to causes. Driving sales. Lead sourcing. Sharing content. Customer service.

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12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

I found out in 2011 that although people would nod their heads in agreement when we’re in the conference room, once I was gone- the silos reemerged, the battle lines were redrawn, the skeptics reappeared and the notion that a consultant was not necessary reared its ugly head-and thus the follow up discussions were slow to evolve.

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Social networks are redefining what a friend or a relationship really is

Direct Marketing Observations

We have met and talked at a conference, and later this summer he is going to host a Social Media Tweetchat for us. I didn’t know Brian before all this social networking “stuff&# started and now we have a casual business relationship because of it. It has become enhanced because of it. Thanks to the power of social networks.