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Adam Sherk

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Steps 1-3 are best accomplished through a mix of institutional knowledge, brainstorming, keyword and trend tools and competitor research.

Research 183
Research Content Hitwise Adwords 183
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Editorial SEO Tactics for the Newsroom

Adam Sherk

JANUARY 12, 2011

Take advantage of trending topics and hot searches – regularly monitoring search and social media trends provides insight into what users are looking for, discussing and sharing right now. It is a fundamental part of editorial SEO but it is only the beginning.

SEO 198
SEO Hitwise comScore Adwords 198
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