The Ultimate Guide to Search Retargeting, Part 2
Techipedia: Tamar Weinberg
APRIL 25, 2013
A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad. For example, say that you’re a company that sells affordable luxury vacation packages.
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