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Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. What does this really mean?

comScore 182
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A Double Dose of #measurePR

Waxing UnLyrical

During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.&#.

Klout 195
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Is the Hype around QR Codes Overblown?

Idaconcpts

The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.

comScore 135
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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Still, based upon other surveys, Snapchat is gaining ground against it’s rivals. Above that, YouTube and Facebook whereas Instagram comes in at number five.

comScore 111
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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. 53% of American consumers use their smartphones to access search engines at least once a day ( Source: Google and Mobile Marketing Association Survey ). Up to 60% of searches come from mobile devices (Source: Hitwise ).

Mobile 140
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How Can Linkedin Grow?

Idaconcpts

Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It A summer 2009 survey conducted by Harris Interactive for CareerBuilder.com indicates that 47% of U.S. 29% of U.S.

LinkedIn 139
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Bing Search Engine Losing Users Fast

Bill Hartzer

Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Research Shows Social Network Users Still Taking Risks Between February and March 2010, Webroot sponsored a survey of. Share this on Reddit. Stumble upon something good? Tweet This!