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Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.

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Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Download the full comScore report here. The average European consumer spends more than a day (25.9 62% visited a games site.

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Social Networking Stats: Instagram Tops 100 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). via Twopcharts.

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Facebook Owns 95% Of Social Networking Time

Firebelly

But consider this: Facebook accounts for 95% of social networking time in the U.S. In this Silicon Alley Insider Chart of the Day, web publisher Ben Elowitz of Wetpaint illustrates recent comScore data. Elowitz even says, “There is now no question that ‘social’ means ‘Facebook.’”

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156
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Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook: 955 million active users. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users.

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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Twitter: Reputation Management in Social Networks (20). Or we can get a kiss.