Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. The thick of the 2012 holiday season is here. And nearly 51% of the U.S. We all make mistakes. However, when your.

Mobile 197

Mobile Cost Retail comScore 197