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Direct Marketing Observations

comScore

Retail

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website. Give the user a reason to be there.

Retail

Retail comScore Loyalty Study

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer.

comScore

comScore Microblogging Posterous Marketing

Direct Marketing Observations

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Four Areas that Digital Marketers Need to Continue to Focus On

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