Waxing UnLyrical

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In July, Outlook Publishing (India) Pvt.

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A Double Dose of #measurePR

Waxing UnLyrical

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# Of course, this got folks talking about what “real users&# are, influence, and so on.

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