Instagram Looks More Like Snapchat and Facebookâs New Video Metrics | Social You Should Know
Ignite Social Media
APRIL 17, 2017
In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. Moat and Integral Ad Science are in place to ensure video ad units on the platform are viewed by humans and compare video ad viewability and attention metrics across channels. These metrics matter to advertisers.
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