Techipedia: Tamar Weinberg

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. Animation and apps go hand in hand.

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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. Internet marketers, PR pros, tech journalists, etc.), Most of my circles (friends and followers in non-Goggle+ speak), are marketers, PR pros and tech journalists, so it might be skewed, but it seems as if most are only talking about Google+.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. The only new users Digg is attracting at this point are web marketers who want a slice of the traffic it sends. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. Answers Yahoo!

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