Waxing UnLyrical
DECEMBER 11, 2013
Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. In July, Outlook Publishing (India) Pvt.
Twist Image
APRIL 16, 2014
To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Adding some data to this, comScore''s February 2014 U.S. The above posting is my monthly column on marketing innovation for Strategy Magazine. strategy magazine. strategy magazine. banner advertising.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.
Proactive Report
MAY 6, 2010
After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Every newspaper and magazine has a website and that website has a voracious appetite for content. Newsroom are under tremendous pressure today.
Proactive Report
MAY 6, 2010
After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Every newspaper and magazine has a website and that website has a voracious appetite for content. Newsroom are under tremendous pressure today.
Social Media Marketing
APRIL 23, 2013
And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The Harvard Business Review takes a look at the rise of the digital CMO.
The Realtime Report
AUGUST 28, 2012
By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” million U.S. Engagement?
Expert insights. Personalized for you.
199 
Let's personalize your content