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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time.

YouTube 111
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Steps 1-3 are best accomplished through a mix of institutional knowledge, brainstorming, keyword and trend tools and competitor research.

Research 183
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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Now while within the app users can swipe up to get a physical address or information on a business from a snap that was sent. The post Are Snapchat Stories Still Relevant?

comScore 111
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Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends.

comScore 199
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Why Mobile Content Strategy is Important to PR

Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. percent access content/information.

Mobile 80
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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. online consumers trust information and advice from blogs. Tweet (Source: comScore ). 2) 81% of U.S.