influence 
Direct Marketing Observations
MAY 16, 2011
In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. What does this really mean?
Waxing UnLyrical
MAY 17, 2011
During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.&#.
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Ignite Social Media
OCTOBER 16, 2017
It evolved into something more that inspired creativity and Snapchat influencers were born who shared their content via stories. From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most.
Buffer Social
JANUARY 25, 2018
On top of these statistics, comScore’s 2017 U.S. A survey by Oracle found that 80 percent of senior marketing and sales executives around the world are already using chatbots for their business or plans to use them by 2020 16 Business Insider , 2017. Snapchat: Snapchat only has a mobile app and no web application yet.
Socialized
JANUARY 22, 2010
Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. That was three years ago! When you’re communicating online, people are judging you.
Bill Hartzer
FEBRUARY 8, 2010
The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. The top two brands in the survey, Microsoft and Google, together generated about $1.3
Hootsuite
MARCH 2, 2020
That’s particularly noteworthy since women influence 70-80% of consumer spending. And according to a recent study by ComScore , more than 80% of U.S. In a 2019 survey , three-quarters of Pinners say they’re “very interested” in new products. Use these Pinterest user stats to get to know the platform’s demographic dynamics.
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