Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. It’s where your customers, clients and colleagues are going.

comScore 166

comScore Microblogging Posterous Marketing 166

Adam Sherk

JULY 9, 2013

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.

Research 183

Research Content Hitwise Adwords 183

Webbiquity SMM

NOVEMBER 8, 2011

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. According to an analysis from Comscore and Experian , as well as evaluations from other sources , PRWeb ranks among the best services for both media reach and SEO. Online news release distribution.

Vocus 185

Vocus Radian6 Tools comScore 185

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

OCTOBER 5, 2016

User-generated content is a source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties. ComScore found brand engagement increases 28% when user-generated content is used in product videos. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Convince & Convert

FEBRUARY 19, 2016

” Thanks to our partners at Delmondo, we had several Snapchat influencers developing unique content with our filters and encouraging their fans to use it. One influencer, Wysamx , collected fan videos on his Snapchat story featuring people from all over the world. According to Comscore , over the last year in the U.S.,

comScore 60

comScore API Journal Advertising 60

agora pulse

DECEMBER 17, 2019

Paying influencers not aligned with your products or ethos to promote on your behalf. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. Overusing stock photography in your posts or blog. Not owning up to mistakes, lying to cover them, or spinning insincere responses.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Kikolani

JULY 26, 2012

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Also, zero in on brand influencers by sharing some of their pins on your board. Across the U.S. This will encourage them to follow you back and repin your pins. Put in the time.

Brands 118

Brands comScore Blogger SEO 118

Convince & Convert

JANUARY 20, 2016

According to a study done by comScore , clicks have almost zero correlation to conversions. Sometimes consumers don’t click banner ads, but this doesn’t mean that they are not influenced by them. You might be getting a lot of traffic, but instead of converting, users might just be leaving your website.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: comScore ). 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research.

Statistics 108

Statistics Mobile comScore Marketing 108

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 Create social media-influenced paid search campaigns. times more likely to search on that brand’s terms. Tips from Mashable on how to make the best of both worlds: Make your social campaigns search-friendly.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Convince & Convert

JULY 23, 2012

According to April 2012’s ComScore rankings, SBNation.com ranked #10 in unique visitors… one spot above their San Francisco-based competitor BleacherReport.com (that has some of the best hyper-targeted email marketing practices on the planet and was reportedly acquired by Turner for over $200 million in June 2012).

Sports 133

Sports Social Media comScore Tweetdeck 133

Jeff Esposito

JUNE 27, 2011

5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). 64 percent of Twitter users are female ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here. If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

MARCH 17, 2016

In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. But when someone else says, “Wow, check out this cool thing I just found,” people are much more likely to listen. Why is that?

Video 60

Video UGC Content comScore 60

Socialized

JANUARY 22, 2010

Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. In all likelihood there are people in the company who are more interesting and more articulate than the CEO.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Buffer Social

JANUARY 25, 2018

On top of these statistics, comScore’s 2017 U.S. Instead of producing their own content all the time, businesses are tapping into the power of their audience (and influencers ) and reposting user-generated content , which generates more engagement and trust. Snapchat: Snapchat only has a mobile app and no web application yet.

Social Media 111

Social Media Trends Report Survey 111

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234

Bill Hartzer

FEBRUARY 8, 2010

The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch.

News 110

News Report Social Media Reputation 110

Hootsuite

MARCH 2, 2020

That’s particularly noteworthy since women influence 70-80% of consumer spending. And according to a recent study by ComScore , more than 80% of U.S. Use these Pinterest user stats to get to know the platform’s demographic dynamics. Pinterest is most popular with women—especially moms. More than two-thirds of Pinterest’s base is women.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Diva Marketing Blog

NOVEMBER 30, 2011

My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . Source: ComScore. Diva Marketing is part of an online influencer network for MNS Business on Main. What comes to mind when you read these words? Social Media. Did you know.

Social Media 83

Social Media comScore Nielsen Small Business 83

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. Expecting to influence it for the better is as fruitless as becoming infatuated with a selfish, amoral, low-life boyfriend or girlfriend and expecting to transform him or her into an acceptable mate. I’m getting frustrated.

Digg 100

Digg Social Media Upcoming Ustream 100

Hootsuite

SEPTEMBER 10, 2019

This can be very handy for competitor research, or for finding potential influencers and thought leaders in your niche. Those relevant to you will vary, but Forrester , comScore , and the Pew Research Center are great places to start. You would get Space Shuttle results that mention any dates within that number range.

Research 111

Research Social Media HootSuite Tips 111

Webbiquity SMM

OCTOBER 8, 2013

According to Comscore, SlideShare is used by business owners and business executives at a rate 5 times any other social network,” Michael Brenner explains how to create an effective SlideShare deck and links to some noteworthy examples. by Social-Hire. Where should you focus your social media time and efforts?

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

APRIL 26, 2012

But, so I had the influence of public relations and the content. The importance of messaging and influence hit me on one side and. Lee: Yeah, that’s from Comscore. I came in as an online marketer search guy to a PR agency, as a contractor that. then search and data and all that propeller hat kind of SEO stuff that was.

Social Media 134

Social Media SEO Retail Conference 134

ProBlogger

JULY 22, 2014

Source: comScore. Various researches have shown that Facebook influences more search rankings as compare to Google+ or Twitter. In order to give your informative content the best chance of reaching a wide audience, you should identify the key influencers or target audience in your field. Source: SEL. Source: Mark Zuckerberg.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

SocialFish

FEBRUARY 1, 2011

While Mobile Email Usage on the Rise – comScore. Flipping The Scale: Influencers Are The Most Influenced – Rich Becker. Corporate Social Strategists on Twitter: Looking at the numbers – Marshall Kirkpatrick. Email Evolution: Web-based Email Shows Signs of Decline in the U.S. Tech/Analysis.

comScore 172

comScore Journal Analysis Proposal 172