Why Google Has the Hammer To Make Businesses Use Google Plus
Convince & Convert
JULY 3, 2011
No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook). The most obvious and ballyhooed functionality is the Circles paradigm, which puts segmenting your contacts front-and-center and makes it an easy process via drag and drop controls.
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