All age groups continue to jump on the social networking bandwagon, and young adults still dominate. By way of comparison, 76% of users 18 to 29 used social nets in 2009 and this group’s usage rose to 86% this year. Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and the report’s author. But social media use among Internet users ages 50 and older has nearly doubled — from 22% in April 2009 to 42% in May 2010. MORE >>

The drop in the time spent on using web-based email, including Gmail, Hotmail and Yahoo Mail, is steep in India, next only to Malaysia, among countries in the Asia-Pacific region, according to figures released recently by comScore, a global online audience measurement service. It is believed that mobile usage is partially responsible for web-based email decline, but unfortunately we don’t measure mobile usage in India at this time, so we can’t put figures to this hypothesis,” a comScore spokesperson said in response to this question. Ramachandran. MORE >>

It is also easy for agencies to white label the reports. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. So that’s a good group to get you started. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. But many still find it lacking so a number of companies have stepped in to try to fulfill this need. Simply Measured. EdgeRank Checker. Buddy Media. MORE >>

The story focused on group dating site Ignighter , which claims to have 2 million users, mostly in India, with more than 7000 users signing up everyday. said that the group dating idea is interesting and, in a relatively conservative society like India, group dating will find more acceptance than one-to-one dating. It seems that group dating, or Gokon, is quite popular in some Asian cultures like Japan ( Wikipedia ). Do you know anyone who has used Ignighter.com to go out on a group date? Since then, he has gone on a couple of more dates with that group. MORE >>

There are more than one million LinkedIn groups. The most popular age group is 25-34 year olds, accounting for 27.4% Statistics: Google Blog, Techcrunch, Google Investor Reports. Statistics: ComScore and SoMobile. Back in July 2010, I wrote a post called “52 Cool Facts About Social Media” I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in. also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. My, what a difference two years make! Enjoy! Facebook. MORE >>