How Smart Brands are DemoCasting in Social Media
Convince & Convert
SEPTEMBER 29, 2015
There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. This is what Lowe’s, Corcoran Group, and Nescafe are doing, and it fascinates me. Are you DemoCasting?
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