article thumbnail

This Week in Social Media – 4/24/2013

Social Media Marketing

Online privacy may be an issue for many, but overall, consumers prefer targeted ads over random ads that have nothing to do with their interests. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device.

article thumbnail

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group. I suspect that much of this is due to the hoopla earlier in 2010 about privacy concerns.

comScore 156