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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

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Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

Let’s look at the metrics of this program: Let’s assume that 73% of Buca di Beppo’s email club visits Facebook (matching the U.S. average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

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5 Video Marketing Tips

Kikolani

According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34. Still not convinced? Million Words…….

Video 111
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5 Video Marketing Tips

Kikolani

According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34. Still not convinced? Million Words…….

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