influence 
Buzz Marketing for Technology
OCTOBER 25, 2013
By some estimates, Hispanics will outnumber all other cultural groups in the U.S. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Think in experiences, not channels.
Sprout Social
MAY 10, 2019
According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. 3. Millennials prefer YouTube over TV.
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agora pulse
DECEMBER 17, 2019
Boomers of all ages are more likely than any other age group to spend an hour or more a day online. Paying influencers not aligned with your products or ethos to promote on your behalf. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. The stats speak for themselves.
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Temkin Group ). Source: comScore ). Source: Experian ). Source: Experian ). Source: DKNewMedia ).
Akamai Marketing
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group. This age range is not a group used to unknowningly sharing data with marketers.
Buffer Social
JANUARY 25, 2018
With ads targeting, you can reach very specific groups of audience based on their demographics, interests, past behavior, and more. On top of these statistics, comScore’s 2017 U.S. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular.
Mindjumpers
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.
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