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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group. This age range is not a group used to unknowningly sharing data with marketers.

comScore 156
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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! This can also be part of spreading your message to friends of fans, which is of course the aim in order to expand your target group with preferred consumers. percent, 0.58

Report 277
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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. This strategy requires accurate identification each group of voters, knowing how to find them, and understanding the message that will resonate with them. 3) The #MAGA group.

Groups 127
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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230
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Pinterest: Dominated By Adults

Firebelly

According to data from comScore, TechCrunch and Shareaholic (compiled by Modea) – Pinterest is most popular with people between the ages of 25 and 34. The age groups that come in next are 35-44 and 45-54. And behind those age range are college kids. So much for the social trickling upwards from the teen demographic.

comScore 217
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LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Just about everyone, based on the latest research from the comScore data mine. Facebook and Blogger have a similar demographic, attracting mostly users between 15-24, with a fairly even mix of other age groups. Who’s using social media in New Zealand? million Kiwis. The top social media platforms include: Facebook, with 1.95

LinkedIn 142
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Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. So, the rush will continue.

comScore 172