Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. and went on to cite statistics that show both e-mail and social networking use on the increase. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Proactive Report

SEPTEMBER 25, 2014

The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. How Social Media Users Participate in News.

News 73

News Social Media comScore Reddit 73

The Realtime Report

JULY 17, 2012

unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. increase in average time spent on Facebook (per U.S. increase in average time spent on Facebook (per U.S. The number of U.S.

comScore 183

comScore Facebook Research Company 183

Net-Savvy Executive

JANUARY 6, 2011

So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Paul Butler 's visualization of Facebook friendships gives a global view of Facebook connections. Paul Butler 's visualization of Facebook friendships gives a global view of Facebook connections. Global view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Proactive Report

FEBRUARY 23, 2011

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. Internet sites and advertising networks.

Social Media 75

Social Media News comScore Strategy 75

Idaconcpts

MAY 24, 2011

After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. According to Experian Hitwise, LinkedIn saw only about 0.51% of all site visits to social networks in December 2010. 29% of U.S.

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

Convince & Convert

SEPTEMBER 29, 2015

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Techipedia: Tamar Weinberg

AUGUST 11, 2011

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. In June, comScore reported that one out of every six minutes is spent on a social network. Think about that; you spend more time on Facebook than if you ran a half marathon.

Google 177

Google Hitwise Social Networking comScore 177

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Bill Hartzer

APRIL 26, 2010

In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. Internet Evolution has narrowed down the list into 10 different categories, which include the most innovative and influential people in each category: Social Networking. News/Media.

Web 2.0 161

Web 2.0 comScore Microsoft Yahoo 161

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Keep it Brief.

Conversation 40

Conversation Social Media Tips comScore 40

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Laurel Papworth

JANUARY 17, 2010

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Related posts.

Social Media 78

Social Media comScore API Technorati 78

Writtent Blog

APRIL 25, 2013

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). small businesses use social media to promote their businesses. 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s bigger than all of us. Think about this: How often do you watch video every day?

comScore 100

comScore Video Apple iPhone 100

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source. billion in Q1 down to 9.3 m billion in Q2. In the second quarter of 2012, revenue was up 89% over the same period a year ago.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Picasa Engineering Adwords 147

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 149

Google Picasa Adwords Engineering 149

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Really, the biggest unfortunate investment of social media is that it’s often a thankless job. Until I see Digg becoming more involved in user affairs, I feel that there’s no real future for Digg as a social news service and that their 15-minutes of fame has ended. That hasn’t been much of a reality on Digg.

Digg 100

Digg Social Media Upcoming Ustream 100

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.

Apparel 167

Apparel comScore Delicious Posterous 167

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse.

API 40

API Marketing comScore Video 40

Diva Marketing Blog

JUNE 17, 2009

Add one more virtual place to network to your list. girlfriend you might be thinking not another social media thing to add to my running list. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. What demographics are most powerful in each of the top social networks?

comScore 40

comScore Social Networking Social Media Flickr 40

Hootsuite

SEPTEMBER 10, 2019

Great social media research skills can help boost your reputation as an expert in your field. In this guide, you’ll learn seven effective ways to conduct social media research for professional, accurate content. For example, you can use them to search a specific website, social network, or online database.

Research 111

Research Social Media HootSuite Tips 111

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Hootsuite

MARCH 2, 2020

See how Pinterest stats measure up against other social media networks and beyond. That’s huge, but for comparison, Facebook has nearly 2.5 Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Mindjumpers

AUGUST 9, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed? All in all the BRIC countries seem to be taking the lead when it comes in general to the use of the social web.

comScore 232

comScore Microblogging Analysis Nielsen 232