The Ultimate Guide to Search Retargeting, Part 2
Techipedia: Tamar Weinberg
APRIL 25, 2013
As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.
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